The Flexible Packaging Association (FPA) is releasing a new infographic that highlights the benefits for brand owners of switching to flexible packaging.
According to a recent FPA study on flexible packaging transitions, 55% of brand owners saw sales growth when asked directly about the impact on sales. When given the choice between the same product in inflexible packaging, 71% of consumers said they preferred flexible packaging.
On average, Americans are willing to spend 10.3% more on flexible packaged foods; Americans aged 35-44 are willing to spend 15.5% more; Parents with children under 18 are willing to pay 17% more; And Americans between the ages of 18 and 34 are willing to spend 17.2% more. 79% of Americans believe there are advantages to having food stored in flexible packaging and non-flexible packaging.
Consumers prefer a wide variety of flexible packaging versus inflexible packaging, including snacks / savory snacks, cereal / breakfast products, fresh produce, meat / poultry / seafood, and cheese / dairy products. Consumers also said that the three best benefits of flexible packaging are the ability to seal, easy to store, and easy to open.
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